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Good play makes the world a better place.

Good play is essential for children to develop their full potentials as human beings. So every child in the world should have the self-evident right to play. Children are world champions in filling their play with creativity and activities, and BRIO is there to meet that creativity in a safe and developing way.

BRIO has created products for families with young children for more than a century. They have successfully combined innovation with respect for their Swedish heritage of craftsmanship ever since. They will carry on recognizing the magic of play, supporting children's development and making life more enjoyable for you as parents. And they are willing to bet you have fond memories of your own BRIO toys. - This is why they say they create happy childhood memories.

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